Feat. professional players (left to right): Loza Abera, Dasia Torbert, Alyssa Walker, Alexis Theoret Photographed by: Madison Murnin

Women's Soccer Is Rising

The sport is growing in every direction — sponsorship, viewership, investment. And by 2030, Women's Soccer is projected to be the 5th most popular GLOBAL sport. But a lot of that momentum stops at the top.

Soccer Rising is Paleza's initiative to make sure growth translates into real resources for the clubs, coaches, and communities building the next generation of players.

We do it through merchandise. You shop, or your club partners with us — either way, funding flows to girls' soccer where it's needed most. Come build this with us.

What We Know

  • The gap is real.

    Girls are dropping out of sport. Families are being priced out. The same funding gaps that have always existed at the youth level are still there, even as the sport grows.

  • Our model helps.

    Sales fund programs directly — no upfront cost, no inventory risk, no added burden.

    Real gear, real revenue, real impact.

  • The goal is big.

    100 girls' teams supported by 2031.
    We're building this one club,
    one campaign,
    one community at a time.

Two ways to be part of it

  • For clubs and organizations

    Partner with Paleza to run a co-branded merchandise campaign for your community. We handle design, production, and fulfillment. You set the goals, manage communications, and receive a percentage of every sale — no upfront cost, no inventory risk.

    → Start a partnership inquiry

  • For fans and supporters

    Not connected to a club? Shop the Soccer Rising collection. Every purchase funds girls' soccer programs directly and unrestricted. Wear what you stand for.

    → Shop the collection

A five-year goal

100 teams by 2031

By 2031, when North America hosts the FIFA Women's World Cup, women's soccer will be one of the most watched sports on the planet. Our job is to make sure that growth reaches all the way down — to the clubs developing players, the programs keeping girls in the game, and the communities that show up season after season. 100 teams. Across the country. Thousands of girls with more resources because their program had support built into its systems.

Building from the bottom up

Most of the investment flowing into women's sports moves at the top. Soccer Rising is different. We're starting at the grassroots level because that's where the foundation lives — the clubs that develop players, the coaches who show up year after year, the programs that keep girls in the game when costs get high. When you shop or bring your club into a campaign, you're investing in the long-term health of the sport.

A legacy anyone can participate in

You don't have to own a team or write a big check to have a hand in where this sport goes. When we make it easy to show up for what we already love, individual support becomes collective infrastructure. A purchase becomes a program fee. A campaign becomes a season. Shop, bring your club in, or just wear the gear.
It all counts.

All photography on this page was shot by professional soccer player, Madison Murnin.